Steve’s training and education are from his hometown of Los Angeles, where he graduated from the USC School Of Cinematic Arts. During his final year of studies, he began working on feature films in Hollywood before going off to sea to travel the world on Norwegian cruise ships.

In 1987, Steve relocated and continued his film career in Norway, which coincided with the inception of Norwegian commercial television. He began by producing ads but quickly returned to narrative film production as an assistant director and second unit director on feature films and television series in Norway, Iceland, Sweden and Finland.

In 1994, Steve production managed the Opening and Closing Ceremonies of the Olympics in Lillehammer, Norway. A year later, Steve returned to producing ads, and in 1997 became the Managing Director of the film wing of Norway’s largest ad agency, Bates Advertising. Since 1997, Steve has produced over 500 television commercials.

He has lectured on short-format film production and storytelling techniques at the European Film College, Norway’s College of Film Studies, the Advertisers Association of Norway and most recently as a guest speaker on cruise ships. He speaks Norwegian as well as Danish and Swedish.
In February 2013, Steve won the award for Norway’s best television advertisement, «Gullfisken» for the Farmer’s CO-OP (Felleskjøpet) and in 2015 Steve produced Norway’s most popular cinema commercial for Evergood Coffee with Morgan Freeman.

Following the success of the Evergood campaign, Steve fulfilled his boyhood dream of returning to the cruise industry as Cruise Director. In this new role, Steve managed the daily activities and live entertainment on board Viking Star for Viking Cruises.

During the pandemic, Steve spent his time developing concepts for TV series as well as freelancing as a content and branding consultant for major Norwegian brands.

In April of 2023, Steve became acquainted with Saga Cruises as a lecturer, then was offered the position of Cruise Director on their ship, Spirit of Adventure.

Currently, Steve produces both national and Nordic ads for Kitchen Advertising, the Oslo branch of the international Advertising Group Publicis Norway.

When home, Steve lives a quiet life with his wife Anne and his two dogs outside of Trondheim Norway, just 3 degrees under the Artic Circle.

Creativity, Storytelling, Propaganda, Algorithms, and the Rabbit Hole
Join Award Winning TV Ad Man, Steve St. Peter

Topic #1 Creative Collaboration in the World of Advertising
Join Steve St. Peter as he shares his stories about working intuitively, speaking truth to power and building trust between creative teams, directors, and clients. Steve will discuss how ideas are born, working in creative sessions and even how to get the client onboard an ad pitch with unconventional ideas.

Topic #2 TV Commercial Storytelling – Allegories, Fables and Powerful Ad Narratives
Steve St. Peter will talk about what makes a story work in the short ad format and show examples of narrative devices used to engage the viewer.

Topic #3 Advertising’s Propaganda Techniques
Steve St. Peter will lift the veil on the propaganda techniques used to influence the viewer to make a sale!

Topic #4 Ahhh, Ha-Ha, & Ah-Ha! Using Lifestyle, Humor, and Intelligence in Ads
Steve will illustrate how these three elements not only reach, but broaden target audiences as they cater to our need to fit in, laugh, and use our minds.

Topic #5 Credibility in Advertising
Involvement, appeal, and relevance is the essence of TV advertising, but what about credibility? Do we really believe the claims they are making?

Topic #6 The Connectivity Disconnect
Steve explores the consequences of our being connected all the time. We will see how the modern media has split the “group experience” advertising has always clung to and depended upon. And we will ask and answer, “What’s next for advertisers when we all press “Skip Ad”?

Topic #7 Algorithm Advertising – The New Mass Media
Instagram, Twitter and Facebook have changed our world. Steve will give an overview of these changes as well as the strategies, psychology and technology now in place to keep you streaming content on your phone, tablet, laptop and Smart TV.

Topic #8 Misinformation and the Rabbit Hole
Steve will discuss the power and influence of being told what we want to hear, the resulting addictive feedback loop and the widespread consequences that false and distorted information has on our society.

Topic #9 The Best Ads From Around the World
Steve will take a fun, historical and contemporary look at ads from around the world. How and why do these ads reach beyond their intended audiences? Join Steve as he showcases ads that transcend cultural barriers with their charm, quirky stories and witty taglines.

Topic #10 Superbowl Commercials
America's most watched, most celebrated and most expensive TV commercials!

I have held enrichment lectures on: Crystal, Celebrity, SeaDream, Princess and Saga. I have also worked as a cruise director on Viking Cruises and Saga.

No additional information provided.

The following recent Cruise History has been recorded for this candidate.